I have received several questions from potential backers asking how their donations for The Price will be utilized and how we chose the specific amount, so I thought it might be helpful to explain how that number was reached.
The budget for completing this film was based on calculating the costs involved in the following areas: creating all of the high-end 3D models (including characters, sets and environments); writing, recording and producing and original musical soundtrack; all of the post production (which is virtually the entire movie in this case: all of the rendering, complex compositing and animation in every scene, special effects, color grading, editing and sound design work); a modest budget for shooting an exclusive interview with Mr. Gaiman at his home (transportation, small video crew); hardware and software allotments; and a small legal fees budget.
In addition, I factored in the 5% fee that goes to Kickstarter, as well as up to 5% that goes to Amazon (for using their payment system, which can process international contributions). I also calculated for the Kickstarter-recommended 15% allotment used for reward fulfillment … and that is how I determined the final amount you see on the project page.
The cost would be significantly higher if I were animating the film in a more traditional way, requiring models designed and rigged to be animated, paying for the animators themselves and greatly compounding render times, data management and quality issues. I will do a large portion of the post production myself, and am partnering with professionals that I have worked with before and whose abilities I can rely upon.
I hope that helps shed some light on how these wonderful pledges are going to allow me to put all of the pieces in place to realize the vision I’ve had for going on 5 years now. Speaking of time, we’ve got a week left, and the response is continuing to grow rapidly, so please keep doing everything you can to share The Price with others!!!